Business Insurance Comparison: Zensurance vs. TD Insurance

If you’re a Canadian entrepreneur looking to protect your small business, you’ve likely come across both Zensurance and TD Insurance in your search. But how do they actually compare—especially for busy founders who want something affordable, fast, and flexible?

Let’s break it down by what matters most: application speed, pricing, coverage, and user experience.

🚀 The Verdict

Zensurance is the go-to for fast, low-cost business insurance. Read our full review of Zensurance to learn more.

TD Insurance, while reputable and backed by a major bank, still leans toward traditional service models, similar to other mainsteam insurance companies, that may not work for every entrepreneur.

⚙️ The Application Process: Digital vs. Traditional

🖥️ Zensurance: 100% Online, Built for Speed

• Get a quote and buy your policy entirely online
• Coverage in minutes, not days
• Compare quotes from over 50 insurers
• Ideal for: solopreneurs, startups, and time-strapped business owners

🏦 TD Insurance: Reputable But Slower

• Quote process starts online but often requires follow-up by phone
• Policy issuance can take 1–3 days
• Coverage limited to TD’s own underwriters (does not shop multiple rates)
• Ideal for: existing TD clients who prefer personal service

🧾 Quick Snapshot

Feature	Zensurance	TD Insurance
Founded	2016	1949
HQ	Toronto, ON	Toronto, ON
Quote Process	Fully online	Online + Phone
Partners	50+ insurance providers	Underwritten by TD Insurance
Google Reviews	4.8 ★ (4,500+ reviews)	3.5–4.0 ★ (varies by province)
Coverage Issued In	Minutes	Typically 24–72 hours
Suited For	Startups, freelancers, micro-businesses	Traditional small businesses, TD clients

✅ Why Zensurance keeps winning for Canadian startups:

🛡️ Coverage and Pricing

Both offer standard business insurance options like:

• Professional Liability (E&O)
• Commercial General Liability (CGL)
• Cyber Liability
• Property and Contents Coverage

Zensurance:

• Offers custom policies—add what you need, skip what you don’t
• Lower pricing through its brokerage model and network of over 50 insurance providers.
• Best for small businesses (e.g., e-commerce, consultants, wellness pros)

TD Insurance:

• Offers robust coverage bundles
• May include add-ons like vehicle coverage or employee benefits if you bank with TD
• Pricing can be higher due to lack of marketplace competition

🤔 Which One’s Right for You?

Choose Zensurance if you want:

• A faster, more flexible experience
• Affordable pricing and customization
• A broker shopping a wide selection of insurers

Choose TD Insurance if you:

• Already bank with TD and prefer having everything under one roof
• Don’t mind slower processing in exchange for a name-brand insurer
• Value speaking to a licensed advisor directly

📌 Final Thoughts

Both Zensurance and TD Insurance are legitimate options—but if you’re a fast-moving business owner who wants affordable protection without the paperwork and phone tag, Zensurance wins.

If you’re more traditional or like bundling your insurance with your bank, TD might work better for you.

The bottom line? Choose based on how you work—not just what they offer.

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Ready to get insured without the back-and-forth?

🧠 Frequently Asked Questions (FAQ)

1. Can I get business insurance through Zensurance or TD anywhere in Canada?

Yes, both Zensurance and TD Insurance offer business insurance in most provinces across Canada. However:

• Zensurance supports online quotes and applications across nearly all provinces, excluding Quebec.
• TD Insurance also serves most provinces, including Ontario, BC, Alberta, Saskatchewan and others, but their process may involve regional representatives and may take longer in remote areas.

2. How long does it take to get insured?

• Zensurance: Coverage is often secured same-day, typically within 10–30 minutes after completing your application.
• TD Insurance: Quotes are initiated online but usually require a call or email follow-up, which can take 1–3 business days to finalize.

3. Which provider is better for startups or side hustles?

• Zensurance is a better fit for side hustlers, freelancers, and startups who value speed, affordability, and flexibility.
• TD Insurance may be more suited for established businesses or existing TD customers who prefer a more traditional, relationship-driven approach.

4. What kind of coverage do both providers offer?

Both Zensurance and TD Insurance offer essential coverage types such as:

• Professional Liability (Errors & Omissions)
• Commercial General Liability (CGL)
• Cyber Liability Insurance
• Commercial Property Coverage
• Tools & Equipment Insurance
• Business Interruption Insurance

However, Zensurance has broader coverage options for digital-first businesses, while TD focuses more on brick-and-mortar businesses or bundled banking-insurance clients.

5. Are policies from Zensurance and TD underwritten by the same insurers?

• Zensurance works with over 50+ insurers, including Northbridge, Aviva, Economical, and CNA, to match you with the best rate.
• TD Insurance underwrites its own policies through TD Insurance Group and does not offer competitive marketplace pricing.

6. Can I modify or cancel my policy easily?

• Zensurance: Yes — you can modify or cancel your policy through their online dashboard or by contacting customer service.
• TD Insurance: You’ll need to speak to an advisor to cancel or make changes. It may take 1–2 business days for updates to process.

7. Is it easy to file a claim with either provider?

• Zensurance: You can start your claim entirely online, 24/7. They will liaise with the insurer on your behalf.
• TD Insurance: Claims are filed by phone or via their online form, and may involve additional verification steps depending on the policy.

8. How does pricing compare between Zensurance and TD?

• Zensurance typically offers more competitive rates because it pulls quotes from multiple insurers.
• TD Insurance may have higher base premiums and fewer customization options, but might offer discounts if you bundle with home, auto, or banking products.

9. Do either of them offer insurance tailored to specific industries?

• Zensurance: Yes — they specialize in small business insurance for specific sectors including:
  • Health & wellness (e.g., yoga instructors, massage therapists)
  • Construction & trades
  • E-commerce & digital businesses
  • Consultants & freelancers
• TD Insurance: Offers more generalized small business insurance packages that may not be as customizable for niche industries.

10. Can I use either provider if my business operates in multiple provinces?

Yes. Both Zensurance and TD Insurance offer policies that can cover businesses with operations across multiple provinces. Just make sure:

• You disclose all business locations during your application.
• You confirm that your policy includes multi-jurisdictional coverage.

11. Which is better if I already bank with TD?

If you value convenience and having your insurance and banking under one roof, TD Insurance may be appealing.

However, if cost, speed, or customization are higher priorities, Zensurance is often the stronger choice—even if you bank with TD.

12. Do either providers offer bundle discounts?

• TD Insurance: Yes, especially if you combine business insurance with home, auto, or life insurance through TD.

Zensurance: While they don’t technically “bundle,” they do shop the market for the coverage you need for your business.